THE SIP BLOG
Making a Difference, from Spirits to Hand Sanitizer
In light of COVID-19, distilleries nationwide have added a new product to their line: hand sanitizer. Over the last few months, millions of bottles of hand sanitizer have been produced by distilleries. Whether they are selling to the public or doing good in the community, here are some stories from past SIP Awards winners we…
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What it Really Means to be a Consumer’s Choice Winner?
After cultivating your product with great care, refining ingredients, and winning your first SIP Award, what comes next? How about competing for the highly respected, most notable consumer judged award, Consumer’s Choice? The SIP Awards have long been known as a way to get unfiltered feedback from real people who taste your products. Winning this…
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The Martini: A Classic Drink With a Rich and Intricate History
The Martini’s history dates back to the mid- to late 18th Century. Like many classic drinks and spirits, the origins are unclear and debated by historians. This classic grew in popularity by films such as the James Bond franchise. Who invented the Martini? Joseph Thomas bartended at the Occidental Hotel in San Francisco. This has…
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Why Brands Should Enter a SIP Awards Spirits Competition?
The spirits industry is currently thriving, local and conglomerate businesses alike are growing in prosperity each day. But with start-up distilleries popping up over the past few years, how do young business distinguish themselves from already-established brands? The answer is simple, joining a spirits competition such as the SIP Awards! Here’s why: Priceless Feedback Many…
Read MoreVirtual Happy Hour: Cocktails At Home, With What You Have
We are at a point where we are going out less and staying in more, so what can we do at home? Let’s stay positive and make the best out of this situation! And how can we do that? Well, we recommend participating in virtual happy hour and getting crafty with “quarantini” cocktails. There’s no…
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