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The spirits industry is going through one of its most active and changing times ever. Categories are growing. People’s tastes are changing. New brands are coming into the market faster than ever before. In this setting, how we judge quality needs to change as the industry changes. For many years, expert panels have given important…

Consumer judging plays a big part in today’s spirits industry. People trying out different drinks and sharing their opinions help shape what becomes popular. These judgments influence which brands grow and which ones fade away. It’s not just about expert reviews anymore. Regular drinkers have a real say too. This feedback guides companies to adjust…