THE COMPETITION

The SIP Awards were created with a simple question in mind, “What about the consumer’s opinion?” The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.

THE COMPETITION

The SIP Awards were created with a simple question in mind, “What about the consumer’s opinion?” The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.

THE JUDGES

The SIP Awards is the only international spirits competition leveling the playing field for established brands and newcomers alike by enlisting consumers as judges. We remain steadfast in our goal of providing one of the most reliable measures of beverage quality rating in the world by delivering the opinions, thoughts, and voices of the consumers to the general public.

THE JUDGES

The SIP Awards is the only international spirits competition leveling the playing field for established brands and newcomers alike by enlisting consumers as judges. We remain steadfast in our goal of providing one of the most reliable measures of beverage quality rating in the world by delivering the opinions, thoughts, and voices of the consumers to the general public.

PAUL HASHEMI, Founder

Paul Hashemi noticed the consumer’s opinions were not taken into account, and current tastings and evaluations were done by professionals backed by large advertising budgets. He felt bringing in the customer’s view to world spirit competition would be a valuable asset to spirit brands, providing a fair and unbiased environment. Paul saw that allowing the public and the people who are directly correlated to a brand’s success to judge the spirit competition would communicate to the participating spirit companies their opinions and provide accurate evaluations without any outside influence. Paul’s goal is to help spirit brands grow and acquire the opinions that matter for established and startup brands alike.

PAUL HASHEMI, Founder

Paul Hashemi noticed the consumer’s opinions were not taken into account, and current tastings and evaluations were done by professionals backed by large advertising budgets. He felt bringing in the customer’s view to world spirit competition would be a valuable asset to spirit brands, providing a fair and unbiased environment. Paul saw that allowing the public and the people who are directly correlated to a brand’s success to judge the spirit competition would communicate to the participating spirit companies their opinions and provide accurate evaluations without any outside influence. Paul’s goal is to help spirit brands grow and acquire the opinions that matter for established and startup brands alike.

PAUL HASHEMI, Founder.

Paul Hashemi noticed the consumer’s opinions were not taken into account, and current tastings and evaluations were done by professionals backed by large advertising budgets. He felt bringing in the customer’s view to world spirit competition would be a valuable asset to spirit brands, providing a fair and unbiased environment. Paul saw that allowing the public and the people who are directly correlated to a brand’s success to judge the spirit competition would communicate to the participating spirit companies their opinions and provide accurate evaluations without any outside influence. Paul’s goal is to help spirit brands grow and acquire the opinions that matter for established and startup brands alike.

CHECK OUT THE SIP BLOG

The SIP Blog was created to showcase our Consumer Choice brands, share information about our World Spirit Competition, and provide fun recipes and cocktail knowledge for our readers.

BY THE NUMBERS

Each year the SIP Awards continues to grow. Entrants from all around the world participate in our International Spirit Competition to get the consumer’s vote on who is best in show.

521

MEDIA REACH

23,702

SOCIAL MEDIA FOLLOWERS

462

2016 ENTRANTS

2,405

YTD ENTRANTS

DEDICATED PARTNERS

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