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SIPology

15 Jun

Father’s Day Gift Guide for “Spirited” Dads

What kind of Father’s Day gift do you choose for the dad who has everything? Gifting is always a tricky question to answer — after all, if they have you in their lives, what more could they possibly want? But if you want to give a physical gift, choose one that he will love but…

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26 Apr

8 Mixology Terms Every Enthusiast Should Know

If you’re a budding mixologist (or you just enjoy mixing up your own cocktail concoctions at home), you need to learn how to talk the talk. Between making drinks for your guests and trying cocktail recipes, it helps to understand common terminology so you’re not running to Google every time. These are the top terms…

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13 Feb

The Story Behind the Brand: Get to Know These 3 SIP Award Winners

The SIP Awards is as exciting as it is mysterious. When judges receive their tasting kits, they have no idea about the flavors and aromas they’re about to experience.  There’s a method to the madness, of course: our brands seek unbiased views from real consumers. But this also means that judges can’t get to know…

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13 Dec

Alcohol Industry Trends and Expectations for 2021

Experts who made predictions for the alcohol industry in 2019 for 2020 are now probably thinking that was a waste of time. No one knew the impact that coronavirus would have on alcohol sales, drinking habits, and marketing strategies. Now that we’re at the end of 2020 and still no end to the pandemic in…

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