CONSUMERS’ CHOICE AWARD
Reserved for spirits that have placed in the SIP Awards for two or more years, the Consumer Choice Awards stands as the ultimate emblem of trust and quality presented by the consumer judging panel. Consumer Choice recipients demonstrate an unwavering commitment to their spirit brand’s legacy, craft and consumer palate.
Zero Participation Award
We never give participation awards which means that around ⅙ of brands do not receive medals. While entering the SIP Awards declares a brand’s exemplary devotion to quality, the integrity of our medals relies upon meaningful differentiation.
The Innovation Award applauds spirits with an interesting and unique taste profile or design. Consumer judges deem these spirits as innovative and groundbreaking by highlighting them with this exclusive recognition.
The SIP Bottle and Packaging Design Awards are conducted separately from tasting and recognizes successfully crafted designs that complement the spirit and appeal to the consumers’ aesthetic sense. Criteria for the design awards include creativity, originality, theme consistency and overall design.
Explore the SIP Awards evolution and trends
See brands that have won in the past.