Our mission is to help quality spirits rise above the competition by directly influencing consumer opinion and purchasing decisions. We created this guide to help you leverage the prestige, recognition, and trust associated with the SIP Awards brand.

For more details and direction on how to apply our brand assets, download our essential PDF guide.

LOGOS

Primary Logo

Secondary Logo

SIP Award's logos are modern and elegant. Both can be promoted across various marketing collateral. Visit our Digital Media page to access them.

Example Logo Usage

Be sure that the logo is legible and unobstructed. In most cases, you can use a solid white logo or the primary logo colors. Download our Brand Guidelines for tips on the best usage.

COLORS & TYPEFACES

Primary Colors

C M Y K
75 | 68 | 67 | 90
R G B
0 | 0 | 0
HEX #000000
C M Y K
35 | 41 | 93 | 9
R G B
162 | 135 | 56
HEX #A28738
C M Y K
27 | 28 | 65 | 1
R G B
191 | 171 | 113
HEX #BFAB71

Secondary Colors

C M Y K
28 | 21 | 22 | 0
R G B
184 | 186 | 187
HEX #BDBABB
C M Y K
31 | 71 | 80 | 85
R G B
146 | 81 | 56
HEX #925138

Typeface Options for Headlines


Typeface for Body Copy

AWARD USAGE

Digital Medals

Example Usage

The winning year is vital and must be visible when using any medal in all media. As part of the license terms agreement, the winning year must be visible when using any medal in all media. Be sure that the medal is legible and unobstructed.

Physical Medals & Stickers

Be sure the medal or sticker is centered and legible in your photos to draw the eye to your award.

Point-of-Sale Marketing

We offer pre-designed POS materials to order from a partnership with First Print. However you're welcome to use them as inspiration to design your own POS materials.

For more details and direction on how to apply our brand assets,
download our essential PDF guide.