SoCal Cocktail & Spirits Fest – Exhibitor & Sponsor Opportunities

The 3rd Annual Cocktail & Spirits Fest presented by SIP Awards returns to Southern California, providing brands the perfect platform to showcase their products to an engaged consumer audience.

Gillette House in Irvine, CA

5:00 to 9:00 pm | GA at 6:00pm

Exhibitor info Register

Event & Ticketing Info

Official Media Partner

Event Partners

  • Los Angeles Tequila Club
  • Orange County United States Bartenders’ Guild
  • MeoowzResQ
  • NEAT – Ultimate Spirits Glass

Gillette House

17475 Gillette Ave Ste 100, Irvine, CA 92614

  • Exterior of the Gillette House building with large windows and a manicured hedge
  • Main auditorium stage with a large LED screen reading Gillette House
  • Outdoor courtyard with lounge seating and a shade sail
  • Bright indoor lounge with an open kitchen and bar seating
  • Private lounge with white armchairs arranged in a circle
  • The Garage, an open space with a roll-up door to the parking lot
3D floor plan of Gillette House showing the entry, lobby, main auditorium with stage, The Garage, courtyard, private lounge and rooms 1 to 3
Gillette House floor plan

Exhibitors & Sponsors 2026

Join the brands already confirmed for the 3rd annual SoCal Cocktail & Spirits Fest.

Types of Brands Exhibiting

Showcase your products to a diverse and enthusiastic audience across various categories.

  • A person pouring spirits from a barrel into a tasting glass

    Distilleries & Spirits

    Highlight your handcrafted spirits, from whiskey to gin, and connect with discerning palates.

  • Colorful cocktails and metal shakers on a marble bar

    Mixers & Energy Drinks

    Present innovative mixers and energizing beverages that perfectly complement any drink.

  • Bottles of white and rosé wine behind two filled glasses

    Wineries & Wine

    Offer tastings of your exquisite wines, from local vineyards to international selections.

  • A beer bottle beside two foam-topped glasses of beer

    Breweries & Beer

    Feature unique craft beers, lagers, and ales, appealing to beer aficionados and casual drinkers alike.

  • Colorful canned drinks next to a cocktail garnished with mint and lime

    RTDs & Non-Alcoholic Beverages

    Introduce ready-to-drink cocktails and creative non-alcoholic beverages for every preference.

  • A cheese and charcuterie spread with appetizers and a glass of amber drink

    Culinary & Gourmet Bites

    Showcase premium food pairings and gourmet snacks that enhance the tasting experience.

Exhibitors and guests at a past SoCal Cocktail & Spirits Fest tasting table, with a crowd in the hall behind

Exhibitor Benefits

  1. Brand Exposure

    Boost visibility with exclusive branding opportunities.

  2. Consumer Interaction

    Connect directly with a diverse audience of spirits enthusiasts.

  3. Product Demonstrations

    Showcase your spirits through tastings and live demos.

  4. Onsite Product Sales

    Convert samplings into direct sales with onsite purchases through our local retail partner.

  5. Networking

    Build relationships with key industry peers and partners.

  6. Charity Involvement

    Support charitable causes and nonprofit organizations, with a portion of event proceeds helping make a positive impact in the community.

Onsite Product Sales

  • Turn tastings into sales by giving attendees the opportunity to purchase the bottles they discover and love at the event.
  • Consumers can purchase bottles from participating brands through our on-site retail partner.
  • Our retail partner handles all bottle sales and fulfillment, allowing your team to focus on sampling and connecting with attendees.
  • Purchased bottles are provided to attendees on their way out of the event, creating a seamless purchase experience while ensuring bottles remain unopened during the festival.

All brands must be legally authorized to sell in California and comply with all ABC guidelines (e.g., no offering merchandise to incentivize a purchase, no free bottles).

Two smiling exhibitors holding tasting glasses at the El Negocio Tequila booth, beside a “Scan here for purchase” sign and bottles of tequila

Exhibitor Packages

Classic

Contact us for pricing

Perfect for emerging brands

  • 10' x 10' Exhibitor Booth
  • One 6' Display Table + Linen
  • Product Sampling
  • On-Site Sales

Brand Exposure

  • Instagram Story Feature

Event Content

  • Professional Content Package
    • 5 brand activation photos
  • Red Carpet Brand MomentOpportunity for professionally captured content featuring your team + product
    • Content delivered within 7–10 business days post-event

VIP Access

  • 4 VIP Event Passes
  • 30% Off Additional Passes
Request booth info – Classic package

Top Shelf

Contact us for pricing

For brands that want the ultimate presence

  • 10' x 20' Exhibitor Booth in a Prime, High-Traffic Location
  • Two 6' Display Tables + Linens
  • Product Sampling
  • On-Site Sales

Brand Exposure

  • 2 Collaborative Social Media Posts + 2 Story Features
  • Instagram Story Feature
  • Logo Placement on Event Signage
  • Live Event Brand Recognition

Event Content

  • Professional Content Package
    • 15 brand activation photos + 2 short-form videos
  • Red Carpet Brand MomentOpportunity for professionally captured content featuring your team + product
    • Content delivered within 7–10 business days post-event

VIP Access

  • 8 VIP Event Passes
  • 30% Off Additional Passes
Request booth info – Top Shelf package

More Exposure. More Connections. More Sales.

Perfect for brands looking to showcase, sample, & sell.

All sponsorship packages include a SIGNATURE 10'x10' exhibitor package.

Ruby

Contact us for pricing

Before the Event

  • Featured sponsor on event website
  • Dedicated sponsor spotlight on social media
  • Included in one attendee email

At the Event

  • Premium booth placement
  • Official Sponsor booth signage
  • Six VIP passes

After the Event

  • Recognition in event recap email
  • Featured in post-event social media recap video
  • Professional event photos featuring your booth

Sapphire

Contact us for pricing

Before the Event

  • Larger logo on marketing materials
  • Dedicated sponsor spotlight on social media
  • Exclusive email blast to registered attendees

At the Event

  • Premium booth placement
  • Official Sponsor booth signage
  • Logo on main stage backdrop
  • Ten VIP passes

After the Event

  • Recognition in event recap email
  • One collaborative post-event social media recap video post
  • Professional event photos featuring your booth

Explore Other Ways to Participate

Not every brand can exhibit, and that's okay. There are plenty of ways to put your name in front of our guests and be part of the night.

  • Gold line icon of a tote bag

    Tote Bag Inclusion

    Put your product, sample or offer in the hands of every guest. Items included in our event tote bags go home with attendees and keep your brand in their day-to-day long after the fest.

  • Gold line icon of sparkles

    Experience Activations

    Create a moment guests will remember and share. From interactive installations to branded lounges and photo moments, an activation lets guests experience your brand beyond a tasting.

  • Gold line icon of a hand holding a heart

    Charity Partnerships

    Join us in supporting a good cause. Partner with the nonprofit organizations at the fest and connect your brand with the community in a meaningful way.

  • Gold line icon of a covered serving dish

    Local Restaurant Sampling

    Bring the flavors of Southern California to the fest. Restaurants and food brands can serve bites that pair with the drinks, so guests get both the flavor and the story behind them.

Have a different idea? We love custom partnerships. Tell us what you have in mind, and we'll find a way to make it work.

Call (714) 597-4183 Email anselmov@sipawards.com

Exclusive Industry Reception

Join us for an exclusive mixer hosted by SIP Awards, designed to bring together brand owners with key professionals from the spirits industry, including distributors, retailers, and bartenders, fostering valuable connections and collaborations ahead of an upcoming festival. Expand your network, discover new brands, exchange ideas, and build valuable partnerships in a relaxed setting. Don't miss this opportunity to connect with industry peers and position your brand for a successful festival.

Location:
Gillette House
Date:
Time:
4:00 PM – 7:00 PM

Event Highlights:

  • Networking Opportunities: Meet and connect with industry leaders, exchange ideas, and explore potential partnerships in a relaxed and friendly atmosphere.
  • Tastings: Brand owners are encouraged to bring bottles of their finest products to share with attendees, offering a unique chance to showcase their offerings directly to key market influencers.
  • Signature Cocktails: Enjoy expertly crafted cocktails featuring premium spirits, providing a delightful experience for all attendees.
  • Delicious Food: Savor a variety of culinary delights that perfectly complement the spirits on offer.

Note: This is a 21+ event. Please bring your ID. Drink responsibly, and we highly encourage ride-sharing or bringing a designated driver. Tickets for this event are sold separately from main event.

Get Industry Night Tickets (opens in a new tab)

Two guests smiling with stemmed glasses at an outdoor evening reception with warm lights and palm trees

Secure Your Spot Today

Exhibitor info Register now

For more information, contact us at info@sipawards.com or +1 (949) 244 - 9244

Must be 21 years or older to attend. Valid photo ID will be required and checked at the door.

Contact Us About Exhibiting

Tell us a little about your brand and we'll follow up with booth availability and pricing.

All fields are required.

We'll only use your information to follow up regarding exhibitor participation.