GROWTH OF ENTRANTS

Our data speaks volumes to the growing interest in consumer feedback. Since 2009, entries for the SIP Awards expanded by over 915%.


PRICE RANGE OF SPIRITS

The SIP Awards encourages entries from spirits retailing across a large range of prices ensuring a diverse selection.


5 Largest Spirit Categories

In line with industry trends, the 5 largest spirit categories participating at the SIP Awards are presented below.


TOTAL NUMBER OF CATEGORIES

The SIP Awards has responded to the consistent growth in spirit variety
in the market by increasing the number of spirit categories.


COUNTRIES OF ENTRANTS

The SIP Awards attracts spirit brands across the globe looking to break into new markets with unbiased market validation from their target consumers.


MEDALS PER COUNTRY

With an international presence and a unique judging panel, spirit brands across the globe look to the SIP Awards as a gauge of quality.


CONSUMERS’ CHOICE AWARD WINNERS

Consumers’ Choice Award winners are an elite group of spirit brands who have placed for a SIP Award two or more years in a row. The number of Consumer’s Choice Award winners increased by 9% compared to 2017.


JUDGES: SIP AWARDS VS. THE REST

The SIP Awards offers the largest judging panel compared to all other spirits competitions to ensure fair and unbiased evaluation by a large cross-section of the public.


BIGGEST GROWTH CATEGORY: WHISKEY

While entries increased across all categories, the whiskey category experienced the most dramatic expansion.


MOST DISTINGUISHED BRANDS

The following five brands have secured the most number of SIP Awards demonstrating their unwavering commitment to consumer satisfaction.