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02 Aug

The Negroni: America’s Newest Fascination

With its mesmerizing red color and soothing flavors, the popular Italian cocktail began its way into American fandom. Highlighted by its simplicity, the traditional Negroni contains minimal ingredients. Made of gin, red vermouth rosso, Campari, and an orange slice or peel as garnish. The Negroni is also considered an apéritif, which stimulates the appetite before…

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26 Jul

Tequila: The Different Types & How to SIP

Everybody loves a good margarita, but have you ever enjoyed a glass of tequila straight up or on the rocks? Knowing how to find a great tequila is key! Like most spirits, it’s best served in its natural state so that you can pick up on all of the intricate flavors. Different Types of Tequila…

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14 Jul

Spirits Industry: Making the World a Better Place

Industry leaders in the beverage arena are no stranger to philanthropy. Many brands routinely involve themselves in efforts to give back to their communities. The spirits industry is widely known to promote change through charitable actions. Here are some spirits brands who are offering a helping hand. Spirits COVID-19 Pandemic Response With a highly contagious…

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08 Jul

Summer Cocktail: 5 Ways to Dress Up Your Drink

Nothing says “summer” like sipping on an ice-cold, delicious cocktail! A canned seltzer or a traditional vodka-soda just won’t do! We encourage you to show your summer fun and creativity with these summer cocktail favorites! Most importantly, here are 5 easy ways to dress up your drinks with SIP-award-winning spirits. Owen’s Mint + Cucumber +…

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23 Jun

Spirits Competition: Digital Marketing Asset

Marketing spirits in the Digital Age can be tough as there are so many avenues to showcase your product. As a result, making it can be hard to determine which avenue is most beneficial for your brand. That’s why spirit competitions like the SIP Awards have become a valuable asset when it comes to digital…

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