12 Oct

How to Taste a Spirit and Why it’s Important

Knocking back shots of a favorite spirit might be the preferred method for young party-goers but at some point, the experience has to evolve. Aroma, taste, and finish all play integral roles in enhancing the experience to the next level. So how are these principles properly harnessed? Read on, fellow spirit enthusiasts.   The Glass…

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08 Dec

What is Barrel-Aging and Why Does it Matter?

  Everyone has their own feelings about aging but few can deny the fact that it’s a deeply transformative experience. Aging is no different in the spirit world. While each distiller has his or her own systems and philosophies for barrel-aging, each accepts it as an extremely important part of developing the flavors and aromas…

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04 Apr

5 Ways A Spirits Awards Competition Can Help Elevate Your Brand

How can your spirits company grow its brand and reach new audiences beyond traditional forms of marketing, such as sponsorships, advertisements, and commercials? Perhaps these have proven to be effective alcohol marketing strategies, but it begs the question, are these forms of marketing geared more towards the interest of the brand or that of the…

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06 Mar

Redefining the Pallet, One Farm Fresh Grain at a Time

Using ancient techniques and hand honing each craft spirit, Eau Claire Distillery takes pride in their small batch artisanal product. They prefer to keep it local and simple, using farm-fresh ingredients and only the finest custom-crafted German stills and technology. Distiller and Co-Founder, Larry Kerwin, creates strict criteria when it comes to sourcing their ingredients.…

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06 Mar

How to Muddle Herbs for a Cocktail

Adding herbs to our cocktails is a fun way to add fragrance and flavor to any spirit. When we think of herbs and cocktails, the first drink that comes to mind is the famous mojito. If we order this drink at a bar, we typically see the barkeep drop the mint leaves in the cocktail…

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22 Dec

Why the Consumer’s Vote Matters

When browsing the spirit aisle in the grocery store, we are surrounded by options. There are thousands of brands of spirits out there, and when we make our purchasing choices, we look for those that stand out the most. There are so many factors that go into buying a spirit, and we may not know…

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22 Dec

This Premium Spirit Company Sacrifices Calories Not Flavor

When it comes to low-calorie drinks, the people behind BeTini are the experts. After hundreds of taste tests and years of market research, they found the perfect formula to create your new favorite drink. The only thing they sacrificed in the production of this product was the calories. With only 100 calories per serving, your…

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