SIP Awards Blog
THE SIP BLOG
Rethinking how quality is measured in the spirits industry
The spirits industry is going through one of its most active and changing times ever. Categories are growing. People’s tastes are changing. New brands are coming into the market faster than ever before. In this setting, how we judge quality needs to change as the industry changes. For many years, expert panels have given important…
Read More about Rethinking how quality is measured in the spirits industryThe Role of Consumer Judging in a Modern Spirits Industry
Consumer judging plays a big part in today’s spirits industry. People trying out different drinks and sharing their opinions help shape what becomes popular. These judgments influence which brands grow and which ones fade away. It’s not just about expert reviews anymore. Regular drinkers have a real say too. This feedback guides companies to adjust…
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How NFTs are Reshaping the Way We Buy and Collect Spirits
NFTs have entered the spirit world, and they’re demonstrating huge potential for small-batch producers, auction houses, and rare collections. A recent $2.3 million sale of a rare whiskey cask using the specialty NFT Metacask marketplace underscores the idea that technology is the future (and apparently, the present) of specialty alcohol sales. Here’s why this recent transaction is…
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History of the Manhattan Cocktail
Whiskey. Vermouth. Angostura bitters. Maraschino cherry. If you’re a fan of classic cocktails, you already know that these are the basic ingredients to one of the most long-standing and essential staples in any bartender’s bag of tricks: the Manhattan. When you sip that sweet and boozy treat, do you ever wonder where it started and…
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5 Underrated Cocktails You Need to Try at Least Once
When it comes to cocktails, there are generally two types of drinkers: those who stick with a beloved go-to drink and those who like to experiment and try new cocktails. Both can be great ways to enjoy a night out (or a relaxing night in), but do you ever get the feeling that there are…
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