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18 Jan

Why You Should Judge the 2021 SIP Awards + How It Works

It’s almost time for SIP Awards 2021. Last year, we had a record number of consumer judges to sip and sample nearly 1000 types of spirits across 100+ brands. This year, we are looking to beat the record once again, because we know that even the best-in-class spirits brands are nothing without loyal fans and…

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18 Jan

Best Marketing Tips & Practices for SIP Award Winners

Did you win a highly coveted 2020 SIP Award? If so, take a moment to celebrate your hard-earned award. We’re not a competition that celebrates mediocrity, and we’re not an “everyone’s a winner because you took the initiative to enter” type of show. We’re the only breed of spirits and mixers competition of this kind,…

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07 Jan

Low Calorie Cocktails with SIP Award Winning Brands

When you’re dieting, do all cocktails have to be off the menu? Of course not! It’s no secret that many of your classic spirits and cocktails are loaded with calories. But you might be surprised that a few creative swaps can go a long way in saving calories without sacrificing taste.  Here are some of…

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05 Jan

2020 SIP Awards Recap

Oh, 2020, the year that will live in infamy! For many, this was a year that will stay sealed in the past. But for SIP Awards and our team, 2020 was actually a banner year that we will be talking about for years to come. That’s because the forced changes to our SIP Awards competition…

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