04 Apr

5 Ways A Spirits Awards Competition Can Help Elevate Your Brand

How can your spirits company grow its brand and reach new audiences beyond traditional forms of marketing, such as sponsorships, advertisements, and commercials? Perhaps these have proven to be effective alcohol marketing strategies, but it begs the question, are these forms of marketing geared more towards the interest of the brand or that of the…

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06 Mar

Redefining the Pallet, One Farm Fresh Grain at a Time

Using ancient techniques and hand honing each craft spirit, Eau Claire Distillery takes pride in their small batch artisanal product. They prefer to keep it local and simple, using farm-fresh ingredients and only the finest custom-crafted German stills and technology. Distiller and Co-Founder, Larry Kerwin, creates strict criteria when it comes to sourcing their ingredients.…

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06 Mar

How to Muddle Herbs for a Cocktail

Adding herbs to our cocktails is a fun way to add fragrance and flavor to any spirit. When we think of herbs and cocktails, the first drink that comes to mind is the famous mojito. If we order this drink at a bar, we typically see the barkeep drop the mint leaves in the cocktail…

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22 Dec

Why the Consumer’s Vote Matters

When browsing the spirit aisle in the grocery store, we are surrounded by options. There are thousands of brands of spirits out there, and when we make our purchasing choices, we look for those that stand out the most. There are so many factors that go into buying a spirit, and we may not know…

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22 Dec

This Premium Spirit Company Sacrifices Calories Not Flavor

When it comes to low-calorie drinks, the people behind BeTini are the experts. After hundreds of taste tests and years of market research, they found the perfect formula to create your new favorite drink. The only thing they sacrificed in the production of this product was the calories. With only 100 calories per serving, your…

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09 Nov

When To Shake & When To Stir

(Photo Credit: James Bond Style) “Martini, shaken, not stirred.” Ordered James Bond in Goldfinger. How one iconic statement changed the cocktail world forever. It is often repeated, and unfortunately imitated. Do you know when you should shake a cocktail and when you should stir one? The only reasons you should shake a cocktail are as…

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