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08 Jul

Summer Cocktail: 5 Ways to Dress Up Your Drink

Nothing says “summer” like sipping on an ice-cold, delicious cocktail! A canned seltzer or a traditional vodka-soda just won’t do! We encourage you to show your summer fun and creativity with these summer cocktail favorites! Most importantly, here are 5 easy ways to dress up your drinks with SIP-award-winning spirits. Owen’s Mint + Cucumber +…

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23 Jun

Spirits Competition: Digital Marketing Asset

Marketing spirits in the Digital Age can be tough as there are so many avenues to showcase your product. As a result, making it can be hard to determine which avenue is most beneficial for your brand. That’s why spirit competitions like the SIP Awards have become a valuable asset when it comes to digital…

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15 Jun

The Different Types of Bourbon

How well do you know the different types of bourbon? This classic form of American whiskey made mostly from corn dates back to the 18th century. It has become a worldwide favorite and enjoyed abundantly plenty of fans. Prerequisites of a Bourbon First, Let’s review the main requirements that make up a bourbon: 1. At…

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07 Jun

Spirits and Alcohol Trends of 2020: Impacted by COVID-19

In the spirits industry, experts and businesses began to predict alcoholic beverages and drinking trends for the year. Then, an unprecedented global pandemic changed everything. Find out what trends we can expect to be popular for the rest of the year.  Zoom Happy Hour & Virtual Drinking Games Happy hours and socializing at local bars…

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01 Jun

Making a Difference, from Spirits to Hand Sanitizer

In light of COVID-19, distilleries nationwide have added a new product to their line: hand sanitizer. Over the last few months, millions of bottles of hand sanitizer have been produced by distilleries. Whether they are selling to the public or doing good in the community, here are some stories from past SIP Awards winners we…

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