The Competition

17 Dec

Spirited Women Part 2

To read part 1 of Spirited Women, click here. Enjoy. Women continue to be heard across the spirits industry, and their numbers grow as prominent figures with prowess and steadfast goals. An article by the LA Times revealed that women are making up to 70 percent of purchasing decision of alcohols in their households. Additionally,…

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04 Dec

Spirited Women Part 1

This feature is part 1 of a 2-part series. Enjoy and check back soon for our second installment of Spirited Women. Women in the spirits industry are breaking new ground becoming distillery/brand owners and hands-on crafters. Working in a male-heavy industry, these ladies are paving the way for women to earn their rightful place as…

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04 Apr

5 Ways A Spirits Awards Competition Can Help Elevate Your Brand

How can your spirits company grow its brand and reach new audiences beyond traditional forms of marketing, such as sponsorships, advertisements, and commercials? Perhaps these have proven to be effective alcohol marketing strategies, but it begs the question, are these forms of marketing geared more towards the interest of the brand or that of the…

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22 Dec

Why the Consumer’s Vote Matters

When browsing the spirit aisle in the grocery store, we are surrounded by options. There are thousands of brands of spirits out there, and when we make our purchasing choices, we look for those that stand out the most. There are so many factors that go into buying a spirit, and we may not know…

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