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21 May

What it Really Means to be a Consumer’s Choice Winner?

After cultivating your product with great care, refining ingredients, and winning your first SIP Award, what comes next? How about competing for the highly respected, most notable consumer judged award, Consumer’s Choice?  The SIP Awards have long been known as a way to get unfiltered feedback from real people who taste your products. Winning this…

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19 May

The Martini: A Classic Drink With a Rich and Intricate History

The Martini’s history dates back to the mid- to late 18th Century. Like many classic drinks and spirits, the origins are unclear and debated by historians. This classic grew in popularity by films such as the James Bond franchise. Who invented the Martini? Joseph Thomas bartended at the Occidental Hotel in San Francisco. This has…

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12 May

Why Brands Should Enter a SIP Awards Spirits Competition?

The spirits industry is currently thriving, local and conglomerate businesses alike are growing in prosperity each day. But with start-up distilleries popping up over the past few years, how do young business distinguish themselves from already-established brands? The answer is simple, joining a spirits competition such as the SIP Awards! Here’s why: Priceless Feedback Many…

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18 Dec

What Makes Japanese Whisky Unique?

The Japanese have taken a shine toward whisky, but what makes their take on the classic spirit unique from other countries? The incredibly ambitious island has birthed some of the most well-known whisky brands extending into international markets over the years. But how did the Japanese become premier whisky producers? The answers can be found…

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