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13 Feb

The Story Behind the Brand: Get to Know These 3 SIP Award Winners

The SIP Awards is as exciting as it is mysterious. When judges receive their tasting kits, they have no idea about the flavors and aromas they’re about to experience.  There’s a method to the madness, of course: our brands seek unbiased views from real consumers. But this also means that judges can’t get to know…

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18 Jan

Why You Should Judge the 2021 SIP Awards + How It Works

It’s almost time for SIP Awards 2021. Last year, we had a record number of consumer judges to sip and sample nearly 1000 types of spirits across 100+ brands. This year, we are looking to beat the record once again, because we know that even the best-in-class spirits brands are nothing without loyal fans and…

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18 Jan

Best Marketing Tips & Practices for SIP Award Winners

Did you win a highly coveted 2020 SIP Award? If so, take a moment to celebrate your hard-earned award. We’re not a competition that celebrates mediocrity, and we’re not an “everyone’s a winner because you took the initiative to enter” type of show. We’re the only breed of spirits and mixers competition of this kind,…

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07 Jan

Low Calorie Cocktails with SIP Award Winning Brands

When you’re dieting, do all cocktails have to be off the menu? Of course not! It’s no secret that many of your classic spirits and cocktails are loaded with calories. But you might be surprised that a few creative swaps can go a long way in saving calories without sacrificing taste.  Here are some of…

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