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BENEFITS OF ENTERING THE SIP AWARDS

FREQUENTLY ASKED QUESTIONS

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24900

SOCIAL MEDIA
FOLLOWERS

146

CONSUMER
JUDGES

977

2019
ENTRANTS

4838

YEAR-TO-DATE
ENTRANTS

"We are honored to receive these two awards from the SIP competition. When consumers recognize the unique finishes we are developing for our whiskies, it validates the approach we have taken to make our spirits."

Philip McDaniel

Co-Founder of St. Augustine Distillery

"It’s a huge honor to be recognized at the SIP Awards because it’s the only competition out there where the judges are actual consumers. And to have so many of our brands recognized, and awarded top marks, on such a competitive playing field is a true testament to the high-quality products of our brand portfolio."

David Bratcher

President of Luxco

Unbiased Consumer Validation

Proudly show the world how your product resonates with the public when all outside influence is removed

THE ONLY CONSUMER JUDGED SPIRITS COMPETITION

12 Years of Awards That Speak Directly to Consumers

COVID-19 will not restrict you from shipping your products. Our warehouse is still open and accepting entries. We encourage you to ship your samples as soon as possible to avoid potential shipping delays due to high volume entrants and possible shipment restrictions set in the future. At this time, the deadline for the entry submission, payment and samples are due June 19th, 2020.

Our judges are spirit enthusiasts from all walks of life. We make it a priority to gather a broad sample of the general public to ensure diverse representation.

The judges evaluate spirits on three criteria: aroma, taste, and finish based on a scale of 1-5 where one is unsatisfactory, and five is exceptional. Our proprietary algorithm determines medal placement based on the number of entrants in a category, the number of judges evaluating in that category, and score trends. Not every brand that enters receives an award-winning even a bronze SIP Awards medal is an accomplishment!

Bronze Medal – Consumer judges felt the product met the premium standards, is a well-crafted spirit of good quality and deserves recognition.

Silver Medal – Consumer judges felt the product met the premium standards, is a well crafted above average spirit, and is of great quality

Gold Medal – Consumer judges felt the product met the premium standards, meets very high standards and is of unparalleled excellence.

Double Gold Medal - The Double Gold medal correspond to an outstanding rank of spirits which consumers judged to qualify for the top percentile of their given categories and justify strong recommendations.

Platinum – Consumer judges felt the product met the premium standards, earning top marks from all of the judges, and is of superior quality

Best Of Class Platinum – Consumer judges felt the product met the premium standards, standing apart from the rest, and deserves to be held to the highest caliber of products.

Consumer’s Choice – Consumer judges felt the product met the premium standards multiple years in a row, earning top marks from all of the judges, and is of superior quality.

The SIP Awards is open to brands that produce spirits from any country, including distillers, producers, distributors, agents, public relations agencies. All spirits must be entered with the permission of the brand owners and must be commercially produced anywhere in the world.

We do not apply additional fees. To help you announce your accomplishment to the world, every medal winner will receive FREE marketing resources such as downloadable logos, medals, certificates, event pictures and other high-quality images. We also feature brands on our blog and through our social media at no extra cost.

BRANDS THAT WE HAVE EMPOWERED

© SIP AWARDS 2020. All rights Reserved.

GROW YOUR CONSUMER BASE

Fifty-two percent of consumers will choose quality over price which is why a SIP Awards accomplishment is imperative when marketing to your customers. 1

Sixty-eight percent of consumers said they favored purchasing preferred brands. A SIP Awards medal represents your brand as the leading consumers choice. 2

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Win the Consumer's Vote

In an age of consumer feedback, your customers are seeking reviews from their peers, not industry insiders.

True Double Blind Tasting

Insure your product is evaluated based on its merits, not on brand bias.

Increased Branding Exposure

Winners are featured across our diverse followers and partnered media publications.

Valuable Marketing Resources

Receive a free marketing toolkit to promote your awards, including digital medals, event photos, and certificates.

Largest Judging Panel

Highlighting the most diverse panel with up to 7X more judges than other spirits competitions.

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