THE SIP BLOG
Spirits Industry: Making the World a Better Place
Industry leaders in the beverage arena are no stranger to philanthropy. Many brands routinely involve themselves in efforts to give back to their communities. The spirits industry is widely known to promote change through charitable actions. Here are some spirits brands who are offering a helping hand. Spirits COVID-19 Pandemic Response With a highly contagious…
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Summer Cocktail: 5 Ways to Dress Up Your Drink
Nothing says “summer” like sipping on an ice-cold, delicious cocktail! A canned seltzer or a traditional vodka-soda just won’t do! We encourage you to show your summer fun and creativity with these summer cocktail favorites! Most importantly, here are 5 easy ways to dress up your drinks with SIP-award-winning spirits. Owen’s Mint + Cucumber +…
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Spirits Competition: Digital Marketing Asset
Marketing spirits in the Digital Age can be tough as there are so many avenues to showcase your product. As a result, making it can be hard to determine which avenue is most beneficial for your brand. That’s why spirit competitions like the SIP Awards have become a valuable asset when it comes to digital…
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The Different Types of Bourbon
How well do you know the different types of bourbon? This classic form of American whiskey made mostly from corn dates back to the 18th century. It has become a worldwide favorite and enjoyed abundantly plenty of fans. Prerequisites of a Bourbon First, Let’s review the main requirements that make up a bourbon: 1. At…
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Spirits and Alcohol Trends of 2020: Impacted by COVID-19
In the spirits industry, experts and businesses began to predict alcoholic beverages and drinking trends for the year. Then, an unprecedented global pandemic changed everything. Find out what trends we can expect to be popular for the rest of the year. Zoom Happy Hour & Virtual Drinking Games Happy hours and socializing at local bars…
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