THE SIP BLOG
Marketing spirits in the Digital Age can be tough as there are so many avenues to showcase your product. As a result, making it can be hard to determine which avenue is most beneficial for your brand. That’s why spirit competitions like the SIP Awards have become a valuable asset when it comes to digital marketing. Here’s what you’ll gain from entering a spirits competition:
Share Your Spirit
Get your name seen and heard across multiple channels by consumers, distributors, and retail buyers. The SIP Awards’ official winners announcement is distributed widely on the web, through press releases, and print. In addition, our media partners also spread the word about our results.
Spirits Competition Resources
Every medal winner receives complimentary marketing resources which include downloadable logos, medals, certificates, event pictures, and additional high-quality images. All winners receive an exclusive media kit with special marketing discounts through our media sponsors.
Purchase physical medals so you can decorate your bottles and showcase your badge of honor! Display them in your tasting rooms, distillery, and online through social media.
Utilize our Marketing Materials to help increase visibility and distinguish winning products on store shelves.
Don’t worry about your award license expiring, our scalable media assets can be yours for a lifetime!
Lastly, get complementary high-quality, high-resolution medallion imagery to use online and with print promotions.
Quality that Speaks to Consumers
Actions speak louder than words. Show off your quality by participating in the largest international blind tasting competition judged by unbiased consumers.
Fifty-two percent of consumers said that they are willing to spend more money on higher-quality spirits. An award from a spirits competition gives you that extra step above the rest of the competition. As a result, becoming a “preferred product” that consumers are more likely to purchase.
In conclusion, you don’t have to be a professional marketer to have a successful brand. You just have to be strategic about how you promote yourself. Attending a spirits competition like the SIP Awards could be the first step to worldwide recognition for your brand!
If you would like to enter to your brand in our upcoming SIP Awards competition, click here to learn more!