THE SIP BLOG
5 Ways A Spirits Awards Competition Can Help Elevate Your Brand
How can your spirits company grow its brand and reach new audiences beyond traditional forms of marketing, such as sponsorships, advertisements, and commercials? Perhaps these have proven to be effective alcohol marketing strategies, but it begs the question, are these forms of marketing geared more towards the interest of the brand or that of the…
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Redefining the Pallet, One Farm Fresh Grain at a Time
Using ancient techniques and hand honing each craft spirit, Eau Claire Distillery takes pride in their small batch artisanal product. They prefer to keep it local and simple, using farm-fresh ingredients and only the finest custom-crafted German stills and technology. Distiller and Co-Founder, Larry Kerwin, creates strict criteria when it comes to sourcing their ingredients.…
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How to Muddle Herbs for a Cocktail
Adding herbs to our cocktails is a fun way to add fragrance and flavor to any spirit. When we think of herbs and cocktails, the first drink that comes to mind is the famous mojito. If we order this drink at a bar, we typically see the barkeep drop the mint leaves in the cocktail…
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Why the Consumer’s Vote Matters
When browsing the spirit aisle in the grocery store, we are surrounded by options. There are thousands of brands of spirits out there, and when we make our purchasing choices, we look for those that stand out the most. There are so many factors that go into buying a spirit, and we may not know…
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Your Brand And The Consumer Judged International Spirit Competition
Why is a consumer-judged competition so important for your spirit brand? When it comes to selecting a spirit in a store, the customer weighs the pros and cons of their top choices. They take into consideration what they are using it for, who will be enjoying it, and what the occasion is. The consumer is your…
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