THE SIP BLOG
The Benefits of a Spirits Competition Award
The winners of the 2019 SIP Awards have been announced, and it’s time to fully realize the benefits of your award. By becoming an award-winning brand, you have distinguished your business from the rest, and this is especially important for those who want to expand their business and set new goals. There are various formats…
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How To Market Your Spirits Award
So your brand just earned itself a prestigious 2019 SIP Award (Congrats!), and now you’re probably wondering, “how do I market my award?” Well, just like everything that really matters, it’s going to require more of that hard-work ethic that earned you a medal. The good news is that we’re here to help you with…
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8 Reasons To Drink Whiskey For Your Health
Is whiskey good for your health? You’ve likely thought about it once or twice, and the answer is, (drum roll, please) “Yes!” There are factual reasons drinking whiskey is healthy for you. Whiskey has incredibly low levels of sodium, fat, cholesterol, and has nearly non-existent levels of carbohydrates, according to the USDA National Nutrient Database. This…
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How To Host Your Own Spirit Tasting
The spirit tasting experience is incredibly important and here at the SIP Awards, we understand that hosting your own spirit tasting requires the right guidance. The details matter, so here’s our “How to” guide on hosting your own tasting with some delicious spirits. Choose Your Spirit You have some serious (but fun) choices ahead of…
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Spirited Women Part 2
To read part 1 of Spirited Women, click here. Enjoy. Women continue to be heard across the spirits industry, and their numbers grow as prominent figures with prowess and steadfast goals. An article by the LA Times revealed that women are making up to 70 percent of purchasing decision of alcohols in their households. Additionally,…
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