THE SIP BLOG
The Competition
Industry Voices: The Power of A SIP Awards Bronze Medal
The power of a bronze award is often underestimated by many considering other competitions treat it as a participation award. Plenty of hard-working medalists perceive it as “good enough, just not the best.” But we’re here to tell you that’s the complete opposite of its true worth. Over the years, SIP Awards bronze medalists have…
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Brand Voices: What A Spirit Tasting Award Means To The Industry
This year’s SIP Awards winners have been announced and the celebrations keep coming! Our consumer-evaluated competition has provided a critical voice for the spirits industry to hear, and believe us, they’re listening. Brands from around the world believe in the consumer’s voice, and it’s no surprise that the SIP Awards has grown astronomically by over…
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The Benefits of a Spirits Competition Award
The winners of the 2019 SIP Awards have been announced, and it’s time to fully realize the benefits of your award. By becoming an award-winning brand, you have distinguished your business from the rest, and this is especially important for those who want to expand their business and set new goals. There are various formats…
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How To Market Your Spirits Award
So your brand just earned itself a prestigious 2019 SIP Award (Congrats!), and now you’re probably wondering, “how do I market my award?” Well, just like everything that really matters, it’s going to require more of that hard-work ethic that earned you a medal. The good news is that we’re here to help you with…
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Spirited Women Part 2
To read part 1 of Spirited Women, click here. Enjoy. Women continue to be heard across the spirits industry, and their numbers grow as prominent figures with prowess and steadfast goals. An article by the LA Times revealed that women are making up to 70 percent of purchasing decision of alcohols in their households. Additionally,…
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