THE SIP BLOG
The Competition
Ready to SIP? Here’s How to Use the SIP Awards Tasting Kit
When you sign up to be a SIP Awards tasting judge, you’ve just become part of one of the most unique spirits tasting competitions in the world! What makes us different from other events is we only use real consumers as our panel judges, not “professionals.” This allows brands to receive honest, unbiased feedback from the…
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Why You Should Judge the 2021 SIP Awards + How It Works
It’s almost time for SIP Awards 2021. Last year, we had a record number of consumer judges to sip and sample nearly 1000 types of spirits across 100+ brands. This year, we are looking to beat the record once again, because we know that even the best-in-class spirits brands are nothing without loyal fans and…
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Best Marketing Tips & Practices for SIP Award Winners
Did you win a highly coveted 2020 SIP Award? If so, take a moment to celebrate your hard-earned award. We’re not a competition that celebrates mediocrity, and we’re not an “everyone’s a winner because you took the initiative to enter” type of show. We’re the only breed of spirits and mixers competition of this kind,…
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2020 SIP Awards Recap
Oh, 2020, the year that will live in infamy! For many, this was a year that will stay sealed in the past. But for SIP Awards and our team, 2020 was actually a banner year that we will be talking about for years to come. That’s because the forced changes to our SIP Awards competition…
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Why Compete in the SIP Awards?
As the page of the calendar flips, spirits brands are gearing up for another chance to compete in the SIP Awards. Last year, we saw our best turnout yet with a record number of both brands and tasters. This year, we want to break records yet once again — because we know that when brands…
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