THE SIP BLOG
Why Compete in the SIP Awards?
As the page of the calendar flips, spirits brands are gearing up for another chance to compete in the SIP Awards. Last year, we saw our best turnout yet with a record number of both brands and tasters. This year, we want to break records yet once again — because we know that when brands…
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Our Favorite Holiday Cocktails with 2020 SIP Award Consumer Choice Winners
After the events of 2020, everyone could use a little extra holiday cheer this year. If ever there was perfect time to beef up your cocktail-making skills, it’s now! We’re sharing some of our favorite holiday cocktails and how you can make them at home using some of our SIP Award Consumer Choice Winners: White…
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Alcohol Industry Trends and Expectations for 2021
Experts who made predictions for the alcohol industry in 2019 for 2020 are now probably thinking that was a waste of time. No one knew the impact that coronavirus would have on alcohol sales, drinking habits, and marketing strategies. Now that we’re at the end of 2020 and still no end to the pandemic in…
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Top Gifts for Cocktail Enthusiasts
Have you checked off your holiday shopping list? If you have a libations lover in your life, you’re in the right place. We’re taking the guesswork out of gift giving this year with some of the most unique gifts for cocktail (and mocktail) enthusiasts. Here are our top picks for 2020: Infusion Kit If you…
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The 411 on Food and Cocktail Pairings
It’s no secret that some wines go better with certain foods than others. What you might not realize is the same holds true for cocktails! Great food and drink pairings are all about bringing out the best flavors of both. You spend enough time cooking the perfect meal, so let’s put that same energy into crafting…
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