THE SIP BLOG
Brand Voices: What A Spirit Tasting Award Means To The Industry
This year’s SIP Awards winners have been announced and the celebrations keep coming! Our consumer-evaluated competition has provided a critical voice for the spirits industry to hear, and believe us, they’re listening. Brands from around the world believe in the consumer’s voice, and it’s no surprise that the SIP Awards has grown astronomically by over…
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How To Use Bitters And What They Are
What are bitters and how do they improve your mixed drink? You’ve seen bartenders use them, and you know classic drinks like the Old Fashioned and Manhattan require them. But the main questions remain: how do you use bitters and why do they matter? So What Are They? Bitters are typically a dark liquid…
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9 Interesting Facts About Vodka
The most interesting facts about vodka are aplenty, so we collected the best of the best here at the SIP Awards. With plenty of amazing facts about vodka to talk about with friends and family, the best place to start is right here. Vodka has continued to be one of the most celebrated spirits on…
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The Benefits of a Spirits Competition Award
The winners of the 2019 SIP Awards have been announced, and it’s time to fully realize the benefits of your award. By becoming an award-winning brand, you have distinguished your business from the rest, and this is especially important for those who want to expand their business and set new goals. There are various formats…
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How To Market Your Spirits Award
So your brand just earned itself a prestigious 2019 SIP Award (Congrats!), and now you’re probably wondering, “how do I market my award?” Well, just like everything that really matters, it’s going to require more of that hard-work ethic that earned you a medal. The good news is that we’re here to help you with…
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