THE SIP BLOG
The Martini: A Classic Drink With a Rich and Intricate History
The Martini’s history dates back to the mid- to late 18th Century. Like many classic drinks and spirits, the origins are unclear and debated by historians. This classic grew in popularity by films such as the James Bond franchise. Who invented the Martini? Joseph Thomas bartended at the Occidental Hotel in San Francisco. This has…
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Why Brands Should Enter a SIP Awards Spirits Competition?
The spirits industry is currently thriving, local and conglomerate businesses alike are growing in prosperity each day. But with start-up distilleries popping up over the past few years, how do young business distinguish themselves from already-established brands? The answer is simple, joining a spirits competition such as the SIP Awards! Here’s why: Priceless Feedback Many…
Read MoreVirtual Happy Hour: Cocktails At Home, With What You Have
We are at a point where we are going out less and staying in more, so what can we do at home? Let’s stay positive and make the best out of this situation! And how can we do that? Well, we recommend participating in virtual happy hour and getting crafty with “quarantini” cocktails. There’s no…
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What Makes Japanese Whisky Unique?
The Japanese have taken a shine toward whisky, but what makes their take on the classic spirit unique from other countries? The incredibly ambitious island has birthed some of the most well-known whisky brands extending into international markets over the years. But how did the Japanese become premier whisky producers? The answers can be found…
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The Best Ways To Drink A Seltzer
If you’ve been paying attention to trends, you probably already know how massively popular hard seltzer has recently become. It’s no surprise, really. In 2017, seltzers had grown by 43 percent over a five-year period, and there’s been no sight of slowing down. They’re commonly viewed as healthier alcoholic options among enthusiasts. Some fans of…
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