THE SIP BLOG
Spirits Competition: Digital Marketing Asset
Marketing spirits in the Digital Age can be tough as there are so many avenues to showcase your product. As a result, making it can be hard to determine which avenue is most beneficial for your brand. That’s why spirit competitions like the SIP Awards have become a valuable asset when it comes to digital…
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The Different Types of Bourbon
How well do you know the different types of bourbon? This classic form of American whiskey made mostly from corn dates back to the 18th century. It has become a worldwide favorite and enjoyed abundantly plenty of fans. Prerequisites of a Bourbon First, Let’s review the main requirements that make up a bourbon: 1. At…
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Spirits and Alcohol Trends of 2020: Impacted by COVID-19
In the spirits industry, experts and businesses began to predict alcoholic beverages and drinking trends for the year. Then, an unprecedented global pandemic changed everything. Find out what trends we can expect to be popular for the rest of the year. Zoom Happy Hour & Virtual Drinking Games Happy hours and socializing at local bars…
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Making a Difference, from Spirits to Hand Sanitizer
In light of COVID-19, distilleries nationwide have added a new product to their line: hand sanitizer. Over the last few months, millions of bottles of hand sanitizer have been produced by distilleries. Whether they are selling to the public or doing good in the community, here are some stories from past SIP Awards winners we…
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What it Really Means to be a Consumer’s Choice Winner?
After cultivating your product with great care, refining ingredients, and winning your first SIP Award, what comes next? How about competing for the highly respected, most notable consumer judged award, Consumer’s Choice? The SIP Awards have long been known as a way to get unfiltered feedback from real people who taste your products. Winning this…
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