THE SIP BLOG
Bartender Tips & Tricks You Can Do at Home
Some do it to wow their friends. Others simply like learning something new. No matter your motivations, learning a few simple yet totally cool bar tricks can transform your drinking game. It’s tough to resist a delightfully crafted cocktail, but you’ll take even more satisfaction in your creation once you hone your skills. Your DIY…
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Ready to SIP? Here’s How to Use the SIP Awards Tasting Kit
When you sign up to be a SIP Awards tasting judge, you’ve just become part of one of the most unique spirits tasting competitions in the world! What makes us different from other events is we only use real consumers as our panel judges, not “professionals.” This allows brands to receive honest, unbiased feedback from the…
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The Story Behind the Brand: Get to Know These 3 SIP Award Winners
The SIP Awards is as exciting as it is mysterious. When judges receive their tasting kits, they have no idea about the flavors and aromas they’re about to experience. There’s a method to the madness, of course: our brands seek unbiased views from real consumers. But this also means that judges can’t get to know…
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Why You Should Judge the 2021 SIP Awards + How It Works
It’s almost time for SIP Awards 2021. Last year, we had a record number of consumer judges to sip and sample nearly 1000 types of spirits across 100+ brands. This year, we are looking to beat the record once again, because we know that even the best-in-class spirits brands are nothing without loyal fans and…
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Best Marketing Tips & Practices for SIP Award Winners
Did you win a highly coveted 2020 SIP Award? If so, take a moment to celebrate your hard-earned award. We’re not a competition that celebrates mediocrity, and we’re not an “everyone’s a winner because you took the initiative to enter” type of show. We’re the only breed of spirits and mixers competition of this kind,…
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