THE SIP BLOG
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Ready to SIP? Here’s How to Use the SIP Awards Tasting Kit
When you sign up to be a SIP Awards tasting judge, you’ve just become part of one of the most unique spirits tasting competitions in the world! What makes us different from other events is we only use real consumers as our panel judges, not “professionals.” This allows brands to receive honest, unbiased feedback from the…
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Why You Should Judge the 2021 SIP Awards + How It Works
It’s almost time for SIP Awards 2021. Last year, we had a record number of consumer judges to sip and sample nearly 1000 types of spirits across 100+ brands. This year, we are looking to beat the record once again, because we know that even the best-in-class spirits brands are nothing without loyal fans and…
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Best Marketing Tips & Practices for SIP Award Winners
Did you win a highly coveted 2020 SIP Award? If so, take a moment to celebrate your hard-earned award. We’re not a competition that celebrates mediocrity, and we’re not an “everyone’s a winner because you took the initiative to enter” type of show. We’re the only breed of spirits and mixers competition of this kind,…
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Low Calorie Cocktails with SIP Award Winning Brands
When you’re dieting, do all cocktails have to be off the menu? Of course not! It’s no secret that many of your classic spirits and cocktails are loaded with calories. But you might be surprised that a few creative swaps can go a long way in saving calories without sacrificing taste. Here are some of…
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The History of the Hot Toddy and How to Make with SIP Award Winning Brands
During the winter, most people trade their blended margaritas and Mai Tais for libations that are better suited for sitting in front of a fireplace. One such favorite through the decades (centuries, actually) is the Hot Toddy, a cocktail whose very name elicits warm feelings and happy thoughts. Here’s a little more about this classic…
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