THE SIP BLOG
How to Muddle Herbs for a Cocktail
Adding herbs to our cocktails is a fun way to add fragrance and flavor to any spirit. When we think of herbs and cocktails, the first drink that comes to mind is the famous mojito. If we order this drink at a bar, we typically see the barkeep drop the mint leaves in the cocktail…
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Why the Consumer’s Vote Matters
When browsing the spirit aisle in the grocery store, we are surrounded by options. There are thousands of brands of spirits out there, and when we make our purchasing choices, we look for those that stand out the most. There are so many factors that go into buying a spirit, and we may not know…
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Your Brand And The Consumer Judged International Spirit Competition
Why is a consumer-judged competition so important for your spirit brand? When it comes to selecting a spirit in a store, the customer weighs the pros and cons of their top choices. They take into consideration what they are using it for, who will be enjoying it, and what the occasion is. The consumer is your…
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This Premium Spirit Company Sacrifices Calories Not Flavor
When it comes to low-calorie drinks, the people behind BeTini are the experts. After hundreds of taste tests and years of market research, they found the perfect formula to create your new favorite drink. The only thing they sacrificed in the production of this product was the calories. With only 100 calories per serving, your…
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When To Shake & When To Stir
(Photo Credit: James Bond Style) “Martini, shaken, not stirred.” Ordered James Bond in Goldfinger. How one iconic statement changed the cocktail world forever. It is often repeated, and unfortunately imitated. Do you know when you should shake a cocktail and when you should stir one? The only reasons you should shake a cocktail are as…
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