THE SIP BLOG
Posts Tagged ‘spirit awards’
Why Brands Should Enter a SIP Awards Spirits Competition?
The spirits industry is currently thriving, local and conglomerate businesses alike are growing in prosperity each day. But with start-up distilleries popping up over the past few years, how do young business distinguish themselves from already-established brands? The answer is simple, joining a spirits competition such as the SIP Awards! Here’s why: Priceless Feedback Many…
Read MoreVirtual Happy Hour: Cocktails At Home, With What You Have
We are at a point where we are going out less and staying in more, so what can we do at home? Let’s stay positive and make the best out of this situation! And how can we do that? Well, we recommend participating in virtual happy hour and getting crafty with “quarantini” cocktails. There’s no…
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Spirited Women Part 2
To read part 1 of Spirited Women, click here. Enjoy. Women continue to be heard across the spirits industry, and their numbers grow as prominent figures with prowess and steadfast goals. An article by the LA Times revealed that women are making up to 70 percent of purchasing decision of alcohols in their households. Additionally,…
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How To Drink Spirits And Why It’s Important
Knocking back shots of a favorite spirit might be the preferred method for young party-goers but at some point, the experience has to evolve. Aroma, taste, and finish all play integral roles in enhancing the experience to the next level. So how are these principles properly harnessed? Read on, fellow spirit enthusiasts. The Glass…
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