THE SIP BLOG
Alcohol Industry Trends and Expectations for 2021
Experts who made predictions for the alcohol industry in 2019 for 2020 are now probably thinking that was a waste of time. No one knew the impact that coronavirus would have on alcohol sales, drinking habits, and marketing strategies. Now that we’re at the end of 2020 and still no end to the pandemic in…
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Top Gifts for Cocktail Enthusiasts
Have you checked off your holiday shopping list? If you have a libations lover in your life, you’re in the right place. We’re taking the guesswork out of gift giving this year with some of the most unique gifts for cocktail (and mocktail) enthusiasts. Here are our top picks for 2020: Infusion Kit If you…
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The 411 on Food and Cocktail Pairings
It’s no secret that some wines go better with certain foods than others. What you might not realize is the same holds true for cocktails! Great food and drink pairings are all about bringing out the best flavors of both. You spend enough time cooking the perfect meal, so let’s put that same energy into crafting…
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Essential Cocktail Tools for Mixologists
Trying to make a killer cocktail without the right tools can feel like digging a swimming pool with a spoon — you’ll give up before you get it right! You don’t need mad flare skills or bar tricks to make crazy-good cocktails at home. Stock up on these essentials and transform your mixology game for…
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COVID-19: HOW THE LARGEST CONSUMER JUDGED SPIRIT COMPETITION ADAPTED TO THE GLOBAL PANDEMIC
The beginning of 2020 held great promise. Then, not even a quarter of the way through, events were being canceled left and right due to COVID. Fortunately, the SIP Awards wasn’t one of them. It’s true that our world-famous SIP Awards didn’t look or function like it has in years past. But we’re considering this…
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