The Spirits International Prestige (SIP) Awards were created to fill the void that is the current state of international spirits competitions. The illusion created by massive advertising budgets, celebrity endorsements and lofty judging is old, tired and susceptible to industry bias.
There is no better group of advisors for a product than real consumers. The SIP Awards are the first to cut to the core of public opinion as a starting point, rather than an afterthought, in branding and product development. Catering to the palates and opinions of the consuming public, the SIP Awards present a unique, spirit-judging competition, unaffected by industry bias.
As an International competition, the SIP Awards reach is far and wide; and as such, it is crucial for us to have a positive impact on our communities. A portion of all proceeds are annually donated to the American Red Cross, an organization whose long history of good will is felt worldwide