THE COMPETITION
The SIP Awards were created with a simple question in mind, “What about the consumer’s opinion?” The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.
THE JUDGES
The SIP Awards is the only international spirits competition leveling the playing field for established brands and newcomers alike by enlisting consumers as judges. We remain steadfast in our goal of providing one of the most reliable measures of beverage quality rating in the world by delivering the opinions, thoughts, and voices of the consumers to the general public.
THE JUDGES
The SIP Awards is the only international spirits competition leveling the playing field for established brands and newcomers alike by enlisting consumers as judges. We remain steadfast in our goal of providing one of the most reliable measures of beverage quality rating in the world by delivering the opinions, thoughts, and voices of the consumers to the general public.
Pouya "Paul" Hashemi, Founder
Pouya noticed the consumer’s opinions were not taken into account, and current tastings and evaluations were done by professionals backed by large advertising budgets. He felt bringing in the customer’s view to world spirit competition would be a valuable asset to spirit brands, providing a fair and unbiased environment. Pouya saw that allowing the public and the people who are directly correlated to a brand’s success to judge the spirit competition would communicate to the participating spirit companies their opinions and provide accurate evaluations without any outside influence. With another successful Inc. 5000 company under his belt, spinTouch, Pouya's goal is to help spirit brands grow and acquire the opinions that matter for established and startup brands alike.
CHECK OUT THE SIP BLOG
The SIP Blog was created to showcase our Consumer Choice brands, share information about our World Spirit Competition, and provide fun recipes and cocktail knowledge for our readers.
DEDICATED PARTNERS
