Our mission is to help quality spirits rise above the competition by directly influencing consumer opinion and purchasing decisions. We created this guide to help you leverage the prestige, recognition, and trust associated with the SIP Awards brand.
For more details and direction on how to apply our brand assets, download our essential PDF guide.
LOGOS
Primary Logo
Secondary Logo
SIP Award's logos are modern and elegant. Both can be promoted across various marketing collateral. Visit our Digital Media page to access them.
Example Logo Usage
Be sure that the logo is legible and unobstructed. In most cases, you can use a solid white logo or the primary logo colors. Download our Brand Guidelines for tips on the best usage.
COLORS & TYPEFACES
Primary Colors
75 | 68 | 67 | 90
R G B
0 | 0 | 0
HEX #000000
35 | 41 | 93 | 9
R G B
162 | 135 | 56
HEX #A28738
27 | 28 | 65 | 1
R G B
191 | 171 | 113
HEX #BFAB71
Secondary Colors
28 | 21 | 22 | 0
R G B
184 | 186 | 187
HEX #BDBABB
31 | 71 | 80 | 85
R G B
146 | 81 | 56
HEX #925138
Typeface Options for Headlines
Typeface for Body Copy
AWARD USAGE
Digital Medals
Example Usage
The winning year is vital and must be visible when using any medal in all media. As part of the license terms agreement, the winning year must be visible when using any medal in all media. Be sure that the medal is legible and unobstructed.
Physical Medals & Stickers
Be sure the medal or sticker is centered and legible in your photos to draw the eye to your award.
Point-of-Sale Marketing
We offer pre-designed POS materials to order from a partnership with First Print. However you're welcome to use them as inspiration to design your own POS materials.
PURCHASE A PERPETUAL LICENSE
Market your awards forever with an upgraded lifetime license.
This lifetime digital license permits to your brand to extend its standard one-year license to market its awards with no expiration. A small one-time licensing fee allows unlimited use of the SIP Awards medallion artwork by you or anyone you choose to promote your award-winning products.
Our perpetual image license allows you not only to use our exclusive assets in your own marketing and collateral, but also grants the same rights to those who sell and distribute your products on your behalf. These high resolution vector images are provided in a variety of formats and variations to suit most promotional content.
For more details and direction on how to apply our brand assets,
download our essential PDF guide.