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  • (Photo Credit: James Bond Style) “Martini, shaken, not stirred.” Ordered James Bond in Goldfinger. How one iconic statement changed the cocktail world forever. It is often repeated, and unfortunately imitated. Do you know when you should shake a cocktail and w...

  • When it comes to low-calorie drinks, the people behind BeTini are the experts. After hundreds of taste tests and years of market research, they found the perfect formula to create your new favorite drink. The only thing they sacrificed in the production of thi...

  • Why is a consumer-judged competition so important for your spirit brand? When it comes to selecting a spirit in a store, the customer weighs the pros and cons of their top choices. They take into consideration what they are using it for, who will be enjoying.....