SIP Awards | BENEFITS OF ENTERING
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By entering your brand into the SIP Awards, you are giving your product the opportunity to be evaluated by your customers.

Winning a SIP Award allows your brand to become known as a reputable product that the spirit consumer prefers.

Along with winning this prestigious award, you are given the opportunity to use marketing materials such as physical medals and stickers.

JUST A FEW SIMPLE STEPS TO ENTER

Every year, hundreds of spirit brands enter their products in the most prestigious spirit competition in the world. The SIP Awards are judged by consumers who give honest, unbiased feedback through a blind tasting.

THE CONSUMER VOTES

Unbiased Consumer Votes

Your spirit will be judged by a panel of consumers, not by industry insiders, brand owners or professionals. By working directly with educated and unbiased consumers, we have established a completely merit-based awards system that effectively levels the playing field for beverage producers both seasoned & new. Consumer judges are the special component that makes SIP Awards a unique and powerful competition.

Selecting the Judges

Judges are selected based on a detailed review of their demographical information from their application, to ensure a true representation of the general consumer. To avoid any possible influence on our judging and staff, we do not allow anyone affiliated within the industry to attend the event.

Presenting Your Product

All of the spirits are evaluated without any identification and in a randomized order, ensuring unbiased accuracy. The products in each category are served undiluted and precisely chilled to the judging panel to be scored in a blind tasting strictly on the characteristics of Aroma, Taste, and Finish.

Judging is Fair and Unbiased

The SIP Awards only provides awards to brands that have the highest scores and not simply to every brand that enters. This further strengthens the elite brands that have achieved a medal, which results in even a SIP Awards bronze medal to be considered a prestigious accomplishment.

Entries are Confidential

We value your brands privacy; all entries are kept strictly confidential. Brands that do not win an award will not be listed on the website as a participant in the competition.

Presenting Your Product

All of the products are evaluated without any identification and in a randomized order, ensuring unbiased accuracy. The spirits in each category are served undiluted and chilled to the judging panel to be scored on a blind tasting strictly on the characteristics of Aroma, Taste, and Finish.

Judging is Fair and Unbiased

The SIP Awards only provides awards to brands that have the highest scores and not simply to every brand that enters, this further strengthens the elite brands that have achieved a medal, which results in even a SIP Awards bronze medal to be considered a prestigious accomplishment.

Entries are Confidential

We value your brands privacy; all entries are kept strictly confidential. Brands that do not win an award will not be listed on the website as a participant in the competition.

BRANDING EXPOSURE

Gain Attention Internationally

A SIP Award medal provides an independent endorsement to both retail buyers and distributors around the globe. Spirit brands are not required to be available nationally in the U.S. In fact, entering the SIP Awards is a brilliant way to gain the attention of importers and the media for a greater distribution.

Place Your Brand in the Spotlight

Participants will be invited to showcase their spirit at special SIP Awards formal events and tastings throughout the year. This is a great opportunity to reach out to your target audience.

Get Featured

Your winning brand will be featured with its prized medal and a link back to your website on our results page indefinitely for the whole world to discover. We want to be sure our visitors, whether distributors, importers, investors, or consumers, can easily get connected with your brand.

Gain Attention Internationally

A SIP Award medal provides an independent endorsement to both retail buyers and distributors around the globe. Spirit brands are not required to be available nationally in the U.S. In fact, entering the SIP Awards is a brilliant way to gain the attention of importers and the media for a greater distribution.

Place Your Brand in the Spotlight

Participants will be invited to showcase their spirit at special SIP Awards formal events and tastings throughout the year. This is a great opportunity to reach out to your target audience.

Get Featured

Your winning brand will be featured with its prized medal and a link back to your website on our results page indefinitely for the whole world to discover. We want to be sure our visitors, whether distributors, importers, investors, or consumers, can easily get connected with your brand.

52%

Fifty-Two Percent of consumers will choose quality over price which is why a SIP Awards accomplishment is imperative when marketing to your customers.

68%

Sixty-Eight Percent of consumers said they favored purchasing preferred brands. A SIP Awards medal represents your brand as the leading consumers choice.

52%

Fifty-Two Percent of consumers will choose quality over price which is why a SIP Awards accomplishment is imperative when marketing to your customers.

68%

Sixty-Eight Percent of consumers said they favored purchasing preferred brands. A SIP Awards medal represents your brand as the leading consumers choice.

MARKETING RESOURCES

Medal Winners Receive Complimentary Marketing Resources

To help you announce your accomplishment to the world, every medal winner will receive COMPLIMENTARY marketing resources such as, downloadable logos, medals, certificates, event pictures and other high quality images. Winners will also be provided with an exclusive media kit with special marketing discounts through our media sponsors.

Enter to Win One of Our Prestigious Medals

Compete to win a highly marketable prestigious medal: Best of Class, Platinum, Gold, Silver, or Bronze. We believe in giving you confirmation to showcase with your products and not simply an ambiguous score. The SIP award medals and stickers signify that a true consumer panel prefers your spirit to others in the market. By winning a SIP Awards medal, your brand will become known as the Consumer’s Choice for your spirit category.

Share Your Spirit with the World

The announcement of the winners will also be widespread throughout web, press releases, and print. Our media partners will be covering the event, as well as announcing the winners. The SIP Awards the largest presence on social media networks with over 20,000 fans on Facebook and over 1,800 followers on Twitter. Your winning brand will be featured on the SIP Awards’ website as a part of the results page indefinitely.

Know What Consumers Want

There is no spirits contest we know of today that allows beverage producers to have such a direct impact on their customers. This is more than a mere marketing opportunity. It is a chance to get in there and find out how your product resonates with the public in a professional setting.

Share Your Spirit with the Globe

The announcement of the winners will also be widespread throughout web, press releases and print. Our media partners will be covering the event, as well as announcing the winners. List of our partners.

The largest presence on social media networks with over 20,000+ fans on Facebook and 1,800+ followers on Twitter. Your winning brand will be featured on the SIP Awards’ website on the result page indefinitely.

Know What Consumers Want

There is no spirits contest we know of today that allows beverage producers to have such a direct impact on their customers. This is more than a mere marketing opportunity. It is a chance to get in there and find out how your product resonates with the public in a professional setting.

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