GROWTH OF ENTRANTS

Our data speaks volumes to the growing interest in consumer feedback. Since 2009, entries for the SIP Awards expanded by over 750%. In the last year alone, the number of entries increased by 46%.


PRICE RANGE OF SPIRITS

The SIP Awards encourages entries from spirits retailing across a large range of prices ensuring a diverse selection for our blind tasting competition.


TOP SPIRIT CATEGORIES

In line with industry trends, the 5 largest spirit categories participating at the SIP Awards are presented below.


TOTAL NUMBER OF CATEGORIES

The SIP Awards has responded to the consistent growth in spirit variety in the market by increasing the number of spirit categories.


COUNTRIES OF ENTRANTS

Serving as the ultimate social proof directly from the consumers, the SIP Awards increasingly attracts spirit brands across the globe that are looking to break into new markets. 


MEDALS PER COUNTRY

With an international presence and a unique judging panel, spirit brands across the globe look to the SIP Awards as a gauge
of quality.


CONSUMERS’ CHOICE AWARD WINNERS

Consumers' Choice Award winners belong to an elite group of spirit brands who have placed for a SIP Awards medal two or more years in a row. The growing number of Consumers' Choice Award recipients reflect the winning brands’ ongoing commitment to quality. 


JUDGES: SIP AWARDS VS. THE REST

The SIP Awards offers the largest judging panel compared to all other spirits competitions to ensure fair and unbiased
evaluation by a large cross-section of the public.


DESIGN COMPETITION GROWTH

Beyond Taste, Aroma, and Finish, the SIP Awards also offers spirit brands the unique chance to have their bottle design evaluated by a large number of consumers. In just one year, participation grew by over 40%.


BIGGEST GROWTH CATEGORY: VODKA

While entries increased across all categories, the vodka category experienced the most dramatic expansion.


MOST DISTINGUISHED BRANDS

The following five brands have secured the most number of SIP Awards demonstrating their unwavering commitment to consumer satisfaction.